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Big Data Big Danger | Privacy Risks

Big Data Big Danger | Privacy Risks

Big Data – Key to the Future or the End of Privacy ?

BIG DATA can be the worst Nightmares Ever. Just turning on a privacy button on your Instagram or Facebook or Google Account doesn’t mean that your data is private and protected. However, your privacy is maintained to some extent on Front End & from stranger.
Answer a question,Why are you so transparent with the companies like Facebook, Instagram, Twitter, Amazon, Google in disclosing all your personal information & data ?


Have your ever thought that WHY these companies are so much interested collecting your personal information and data. Lets try to understand
What’s Big Data All About ?
Big data is data sets that are so voluminous and complex that traditional data-processing application software are inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. There are five concepts associated with big data: volume, variety, velocity and, the recently added, veracity and value. Lately, the term “big data” tends to refer to the use of predictive analytics, user behavior analytics – Wiki
What’s The Big Deal About Big Data?
Big Data is one of the most potentially dangerous and destructive new technologies right now. It has the potential to insidiously undermine and subtly (and not-so subtly) change almost every aspect of modern life. Every coin has two sides, lets see the only the negative ones to understand the risks associated with Big Data and taking the appropriate measures to counter them.
1. It will challenge how businesses are run. This is both good and bad. For some businesses, this underlying change will signal huge opportunity and trigger massive growth. For others who cannot adapt and change with the times, it will signal the beginning of the end. The E Commerce companies like Flipkart & Amazon took over the retail stores business to a great extent. These sorts of disruptions could have major potential economic implications.

2. Everything and everyone is tracked and analyzed. When I say everything, I mean everything including the data about our lives, our businesses, our environment, our behaviors and this will drive the big data generation forward. And while it’s great for a company to know exactly what’s happening with its stock and products, where does it cross the line when they want to know everything about what their employees and customers are doing as well? Is it OK to track information about your children? Your health? Your buying habits? Your social interactions?

3. Privacy Breach and discrimination. Since everything about us can be tracked, it can also be used for any wicked or criminal purpose. Privacy law has not kept up with the technology and the types of data being collected.

Does India has personal information protection law ? – YES, the strongest legal protection provided to personal information in India is through section 43A of the Information Technology Act.

Further Who owns the data that is collected about you — you, or the company that collects it? The answer will determine how that data can be shared and used, whether it’s about your buying habits online or more private matters. There can also be accounts of data-driven discrimination.
4. Data about us could be used to spy on us. Actually, it’s already happening. We know organizations like the NSA are using data to spy on people – read the article in The Hindu – Indians among the top targets in spying by NSA.
SPY ALERT – How Chinese telecom firms will thrive in India despite ‘spy alert’. Further Chinese telecom firms are expecting more business from Bharti Airtel, Idea & Vodafone.
5. Finally, there is the danger from hacking and cyber crime. Having all our data somewhere in the cloud leaves it vulnerable to attacks and misuse. Remember the good old days when bad guys had to physically steal a laptop or hard drive to access sensitive files? Not anymore. For every new security measure there is a hacker or criminal somewhere working on breaking it. And companies rarely take security as seriously as they should.
RECENT EXAMPLE – Facebook Cambridge Analytica – Data Scandal. Facebook’s data scandal should be a wake up call about our online footprint

If that doesn’t give you nightmares, I don’t know what will. In short, big data is dangerous. We need new legal frameworks, more transparency and potentially more control over how our data can be used to make it safer. In the wrong hands big data could have very serious consequences. What organizations do with the data that matters. Stop allowing these companies to collect your search data, browser history data.

The data collected is used to make recommendation which makes an influence on your buying habits, preferences & even political choices.

Your data, personal details & all other information is not % private. Just check out how much transparent & honest you are, with these companies. They have all of your data. Check out your settings in web browser and applications regarding data sharing with the respective applications.

Related :- Selfishness of Google Duplex – continue reading..
In Google you can check the My Account Activity & can delete it – click here. Your data can be used in any manner by the respective collecting company. Just make sure you do something about your real privacy issue.


Related – Predictive Analytics -Techniques, tools, Algorithms, Example – continue reading..

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