Facebook Inc Adds Dating Feature.

Facebook Inc Adds Dating Feature

Facebook Inc Adds Dating Feature, Chief Executive Mark Zuckerberg said on Tuesday, marking the first time the world’s largest social media network has actively tried to help people form romantic relationships. Zuckerberg told software developers at Facebook’s annual F8 conference that a dating service would be a natural fit for a company that specializes in connecting people online.

“There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here,” Zuckerberg said.

Shares of Match Group, which owns Tinder, tanked after the announcement. Match Group, the company that owns Tinder, OkCupid, and Match.com, is tanking after Facebook announced it will launch dating features on its main platform. Shares of the Match Group are down by more than 23% immediately following CEO Mark Zuckerberg’s comments at Facebook’s F8 conference in California.
The features will be for “real long-term relationships, not just hookups,” Zuckerberg said. Noting that people tell him all the time that they met their partner on Facebook.
Meanwhile, Tinder appears to be testing a location-tracking feature that’ll presumably help users meet up in person. The company’s director of product revenue, Jeff Morris Jr, tweeted some of the features Tinder is working on this year, including looping videos, women being able to message first, and location tracking.


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