Fashion Industry | 15 Things you didn’t know about the Fashion Industry
Fashion industry has been around for for a long time since the beginning of the mankind. How about digging into the whole industry for today The Fashion Industry. Clothing had a lot of different purposes from covering naked bodies and keeping them warm to making a statement and expressing oneself. Nowadays fashion has become such an important element in our daily life that we are constantly seeing ads and sales trying to convince us to buy more and more, even though we don’t need it half of the time. Social Media is also another thing that adds to this fast fashion trend that retailers like Zara, ASOS and H&M make use of.
The fashion industry however is quite controversial and has been involved in so many scandals that people can’t keep up. Marketing seems to be the other side of the things, in spite of media’s efforts to expose them, capitalism might win this battle.
Before going on your next shopping shopping spree how about you take a look at this article to learn more about the dirty secrets the fashion industry has. So here are the 15 things you didn’t know about the fashion industry:-
Most fashion brands like a source Zara, ASOS, H&M, Topshop are the primary trend setter in the matters of the street style. Most people shop there because the clothes are practical and you can find them all over the place, with affordable prices. With constant sales they manage to get your cash in a heartbeat over and over again. Unlike fashion houses like Dior these brands change their collection almost weekly, constantly bringing up new designs and clothes for people to buy. Every time they come into the store. This strategy is commonly known as fast fashion and it is destroying our planet. The cheap and bad quality clothing made in developing countries at a very low cost and then sold to the customers at a lot more. Keep this in mind the next time you give them your money
I am sure that you haven’t noticed this but Zara is all over the place and store doesn’t do advertising, word of mouth seems to be enough for this brand. People constantly buying the clothes there and bragging about it. They have all the social media accounts, online shops and some banners but other than that nothing. The strategy of almost zero marketing works for them surprisingly well and the bank accounts are happy too. They have over 2200 stores all over the world and offer people affordable styles they seek, because let’s face it everybody wants to make a good impression and not spend a dime. Let’s hope Zara never never dies.
The rise of social media has brought in the spotlight a new generation of celebrities, vloggers, bloggers and influences. They have millions of followers and everything they advertise on the channel sells out quickly. Some of them can even start political movements and and uncover the dirty secrets of the industry or address social issues. On the other hand since they have so much contact with the beauty and the fashion world through the products they they get and buy so often, they happen to have some good insight into what people want from the brand. This way more and more celebrities influences and bloggers started their own brands or collaborations with brands. Its selling like crazy. Just watch Kylie Jenner, Rihanna or David Beckham, we all want to be like them so we buy the product they advertise in the false hope to get their looks.
Fashion comes and goes all the time. One second the jeans are in, the other they are not. Take what best fits you and where it everyday so it it represents you. This is what Marilyn Monroe have did back in the day and she always look flawless. A lot of celebrities left their mark on the history of fashion due to their unmistakable styles such as Jackie Kennedy Pink Chanel Suit, Marilyn’s White Dress are living proof that good style will never go out of fashion. No matter what the current trends are.
As I mentioned before, the fashion industry is making big money from the fast fashion. Expensive clothes and luxury items, a lot of brands are under the big umbrella of others. But there is one man that’s ruling the race by the name of Bernard Arnold. He is the CEO of the luxury conglomerate LVMH. He is not a designer, not a brand but a businessman who made 70 billions dollars from big brands the like Louis Vuitton, Marc Jacobs and so on selling and gathering all of them under under the same roof. The French Businessman is also into arts and is currently the wealthiest person in France. LVMH is ranked first luxury goods company in Deloitte’s “Global Powers of Luxury Goods”. He is also holding the 4th place on the billionaires list of Forbes. Next time you buy from this exclusive brands remember you are making a 70 year old man very happy.
A lot of people don’t know the clothes they buy from most retailers are in fact made in the developing countries under poor conditions and sometimes even even by children. They are paid with a few dollars per day and endure toxic environment, just because we can buy another t-shirt from H&M. The cost of making one t-shirt can be around $5 and it ends up getting on the shelf $20 to $30. There have been some serious scandals in fashion industry regarding modern slavery.
The truth is we buy cheap clothes with too much added value that actually hurts other people, sad but true.
It might seem like a dream to be a model walk the runway and wear pretty clothes every day. We see them everywhere in magazines and on the internet, what people don’t see is the extreme dieting, workouts and long working hours they endure in order to be the chosen. A few models have collapse on the runway and even died from malnutrition, dehydration and exhaustion during the months of constant working. This is the dark face of the of modelling in the fashion industry. Unfortunately big fashion brands still pick and features – extremely skinny girls making body shaming real problem of our century.
One thing the fashion industry lacks is diversity. If you take look a look at most covers of magazines and in ads, you will see that 90% of the models are White Caucasian males and females. No dark colored and no Asians. Since Clothes are meant to bought and used by everyone, they should try to portray them in the same manner. The same goes for runway shows, not only the White Caucasian women are beautiful but they are also able to do the job. There are billions of women willing to do the work but they have different eyes, skin colors and shapes. A lot of movements are ongoing regarding inclusion in the massive industry as well as in the beauty and movie industries. Let’s just hope we see some different faces and body type soon enough.
Muslim women have always have been surrounded by mystery because they always appear to be covered code up by beautiful silky veil as their culture requires them to do so. But what this means is fashion on the street is scarce for them. This year on Women’s Day at the Milan Fashion Week a few Muslim and Arab descendant models have walked the runways wearing Hijab and wear looking beautiful alongside famous supermodels like Gigi Hadid, Kaia Gerber. This is a small step in industry but they can’t deny that the beauty brings different touch to Fashion.
Antique pieces like like painting, furniture or belongings of famous people spark one of a different kind of interest for art collectors and big fans. Owning a pen of a famous writer or a glass of a scientist is a special feeling that – a lot of money can buy. For fashion people like to buy clothing or belonging of celebrities, music instruments or costume they wore on the set. Out of all of it Marilyn Monroe belongings especially her dresses are being sold for millions of dollars. The white she wore on the subway scene was sold for 4 million dollars. And the sexy and extraordinarily tight, sequined, backless, see through dress – in which she saying happy birthday to President Kennedy in 1962 was sold at auction for over 1 million dollars. I bet the buyer feels like million bucks by just looking at it.
Fashion industry is one of the most polluting industries on the planet. Almost 20% of the water pollution globally is caused by the textile processing which requires a lot of washing and artificial dice, which makes it the second biggest polluter of freshwater on the planet. Our rivers and natural resources are being compromised for the sake of a $10 T shirt and ripped jeans, which we throw away after a single season. Most of the clothes in stores of American & Europe are manufactured in developing countries from Asia and Africa. Safety measures are not met and the quality of the fibers used is poor. This is how they manage to keep prices low. But it’s all, at the cost of our planet’s life and our health – we just don’t see it yet.
Technology has helped a lot of industries to develop and improve their productivity and it saved a lot of time in manual work. Nowadays 3D printing and digital printing is rising to the rescue as fashion quickly evolve. These machine can use use plastic and other materials to shape almost everything you tell it to, creating new fields for the fashion industry and allowing them to add the cutting edge technology. It might be a new addition to the process but it is already starting to gain love.
Fashion and social media go hand in hand like a married couple. Where ever you see, you will find bloggers promoting brands, product placements, ads. You can’t browse web without being targeted by some company that wants to sell you something for the fashion. There is a special place where you can find inspiration and you will be discovered and that place is the OOTD hashtag. Under this hashtag you will find a curated selection of out outfits from people all over the world. OOTD stands for – outfit of the day – people use it to show outfit of the day.
Cryptocurrency and blockchain technology has just starting to gain awareness among people. Besides the scams and fear of governments, they might be the future of many industries. Since they offer transparency and decentralization
Here is how it applies in this case – Blockchain Technology can be used to track every move and step of the fashion industry process from production to distribution. Tags from items could be scanned to pull up full history of behind the supply chain of each item including names and profiles photos. CSI style tracking – this could help in abolishing modern day slavery and find flaws in the system that are difficult to discover at this time.
The wedding dress is probably one of the most important in a woman’s life. It’s supposed to make her feel like a princess on the most important day of her life. Going to a bridal salon however can be massive failure if you don’t budget first. The most expensive wedding dress in the world cost 12 million dollars and and has real diamonds on it. it’s made by Renée Strauss a designer base in Beverly Hills that dresses celebrities like Sharon Stone. Unfortunately the expensive dress serves a single purpose that is to promote her bridal Salon and her designs. Sorry girls you won’t be able to purchase this dress for your big day.
Jeans and denim will never never go out of style. They are so versatile and wearable that some might even say that they are indispensable. Some people have more pairs then they will ever need. What most people don’t know is the manufacturing process of denim and jeans uses a lot of water. Approximately 7000 liters of fresh water is needed to make just one pair of jeans. That’s the total amount of water that one person drinks in 5 or 6 years. Imagine how much water these factories are wasting just on new jeans. And how we throw them away after one year or so. We all should be recycling all old clothing and protecting our Earth from unnecessary waste of fashion.